If you live in a decent sized city and you have any kind of observation skills at all, you have seen people walking around, zombie-like, with their phones in front of them searching. The people I refer to represents a pretty diverse demographic; overwhelmingly millennial, including women and minorities. In case you have been under…
I am not typically comfortable using my business platform to discuss politics or controversial topics. While I certainly have my opinions, my company, with whom I share with my partner and sister, is not the proper platform on which to express them. However, in light of the recent violence sparked by videos posted to social media,…
It’s ironic that I have the word “motivates” in my title, since I have been avoiding writing this blog for two days now. It got me thinking, are there tasks that the super successful like Mark Zuckerberg or Jeff Bezos have a hard time motivating themselves to complete? Or are they just naturally motivated to…
IoT: You may have been seeing these 3 letters a lot more lately, and you might have been wondering, “what the heck is IoT?” It is an acronym for Internet of Things. According to Wikipedia, the definition of IoT is: the network of physical devices, vehicles, buildings and other items embedded with electronics, software, sensors and network connectivity that enables…
So you have spent time or money or both on an intensive sales training program for your team. You have either conducted it yourself or hired an outside agency. The training itself was amazing. You and your team are convinced that the topics, tips and strategies covered will be the magic ingredients that will ensure…
On April 21st, 2015, Google rolled out a significant change to their mobile friendly algorithm. That algorithm controlled search results based on a website’s ability to be responsive across mobile devices, aka, mobile friendly. Why did Google make such a stand on mobile friendly responsiveness? Well, Google is a business, too. Customer satisfaction is important…
When it comes to the best social media channels to utilize, there is a specific divide between B2B and B2C marketing. The question is, should there be? Where can you find the biggest audiences? Where is the most engagement? Which is more important? First let’s look at the channels available for both B2B and B2C.…
You don’t need a degree in neuroscience to figure out that just about everyone in the western world is attached to their mobile phones. Just look around in any public setting (after you put your phone down, of course) and you can see for yourself, we love looking at our phones. Checking emails, texting, trolling…
Chat bots are making a resurgence, and Facebook just announced their role in last week’s F8 developer conference in San Francisco. What is a chat bot? It’s a simple piece of software that uses artificial intelligence to carry on a conversation. In simple terms, you are messaging a robot. Chat bots have been around for…
If you own a business, you are a sales person. You may not be a very good one, however, you are indeed, in sales. Like it or not. Some business owners resist this fact. This could be because they are fearful that they aren’t adequate when it comes to selling their own product. Or perhaps…
